UX/UI
Design
Bonjour, I’m Rodrigo Varejão.
Multidisciplinary Designer & Art Director creating Digital Products in Brussels.
HawkSearch
Completely Redesign Elevating User Experience and Introducing Advanced AI-Powered Features
Client
HawkSearch
Challenge
After Bridgeline acquired HawkSearch, there was a need to integrate the new brand, improve its visual identity, and enhance the overall user experience. My role was to execute a complete redesign of both the website and the product dashboard, ensuring a modern look while significantly improving the user experience and visual appeal. The goal was to not only enhance usability but to introduce powerful AI-driven features that would make the HawkSearch tool even more valuable for its clients.
Solution
In collaboration with the Marketing and Product teams, I led the redesign, creating a sleek, intuitive interface that improved navigation and user interaction. The updated dashboard now features advanced AI capabilities, enabling clients to implement smarter search functionalities on their eCommerce platforms. This empowers their customers to find products more efficiently, delivering personalized, accurate search results while enhancing the overall brand experience.
Smart Search in Action
Instant Engage
Connect with your shoppers before they even start typing
Concept Search
Type in any concept and get answers immediately
Visual Search
Upload an image or take a picture to find the right result
Image Search
Describe an image to find the right result
Answer Questions
Custom responses powered by your content
Conversational Search
Turn queries into quality conversations
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Can Dogs Eat It
Instantly check if foods are safe for your dog, with recommendations and expert-backed advice.
Client
Can Dogs Eat It
Challenge
Many dog owners struggle with knowing which foods are safe or harmful for their dogs. It can be confusing to figure out what’s healthy, what’s risky, or what should be avoided altogether. Without reliable guidance, it’s easy to make the wrong choice.
Solution
“Can Dogs Eat It” helps take the uncertainty out of feeding your dog. Simply search for any food, and you’ll quickly find out if it’s safe, with clear pros and cons included. Plus, all search results are reviewed by veterinarians to ensure accuracy, so you can trust the information.
The app also provides articles that dive into different food categories and their benefits. For personalized recommendations, you can create a profile by entering your dog’s breed, age, size, weight, allergies, and diet preferences. The app will then offer advice specifically tailored to your dog’s needs, including suggestions if your dog is overweight or underweight.
Additionally, using your location, the app recommends products suited to the season. Whether it’s cold or hot, you’ll receive tips on what’s best for your dog based on the weather.
WooRank Webflow App
Supercharge Your Webflow SEO with WooRank
Client
WooRank
Challenge
Webflow users needed an easy and effective way to optimize their websites for SEO without switching between multiple tools. The goal was to provide seamless, real-time insights directly within Webflow’s designer, empowering users to boost their site’s performance.
Solution
We developed the WooRank SEO Optimization app, which integrates directly into Webflow. Users can now access Core Web Vitals mastery, real-time SEO feedback, and actionable tips for improving their site without leaving Webflow. The app also offers SEO prioritization guidance, highlighting which issues have the most impact and are the easiest to fix. This streamlined solution makes SEO optimization faster and more efficient for Webflow users.
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WooRank Assistant
Instant Website Feedback with an in-depth SEO analysis of any page on your website.
Client
WooRank
Challenge
WooRank is a robust SEO tool, but when users are making frequent updates or building websites, constantly switching between platforms can interrupt workflow and slow down progress. Users needed a more seamless way to access WooRank’s insights directly on their pages.
Solution
The WooRank Assistant integrates all of WooRank’s powerful SEO analytics directly into your website’s workflow. By simply logging into your account and embedding a unique code, users can access detailed, real-time SEO data for each page without leaving the site. This streamlined approach saves time and boosts productivity by delivering essential insights instantly, allowing users to stay focused on optimizing their websites efficiently.
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Faster Webpage Analysis
The Assistant eliminates toggling between tools and manually compiling metrics.
Fresh Data and Instant Feedback
See the impact of the changes you’ve made with instant refreshes and real-time metrics.
Enhanced User Experience
The Assistant presents data simply, so you can easily and immediately highlight issues on any page.
Identify Site-Wide Patterns
Connect the dots between data points and get a holistic view of your website’s performance.
Ketchapp
Sharing is even better when you only have to pay your share.
Client
Ketchapp
Challenge
Ketchapp was created to facilitate the user’s restaurant experience when dining with a group of friends. You’ll never pay for a whiskey that a friend of your friend ordered on your “designated driver” night out again! 🙂
Solution
Ketchapp offers the ease of a delivery app for the dining out environment, allowing the user to access the entire menu through the app.
When paying the bill, each person pays only what they consumed. User can also access their contact list through the app to add friends to the table or also to add new contacts.
The order starts by adding the table number to the app which can be done by scanning the QR Code on the table or by searching the establishment in the search field. Another convenience is that orders placed through the app are delivered directly to the table by the waiter.
App Va'a
The biggest sport in Polynesia, Outrigger Canoe or “Va’a”, is getting very popular in Brazil.
Client
App Va’a
Challenge
Va’a is not the most popular sport in the country of football, but it is gaining more and more fans. But since it’s a team sport and not everyone has a canoe in their garage, athletes who want to practice the sport need to sign up for a club or be part of a team. But how to find these people who have never practiced the sport?
Solution
We created an app for iOS and Android to help athletes find teams and improve their skills. Using the Va’a App, athletes can measure their goals, check the weather, view the championship calendar and stay on top of upcoming team events.
